The Power of Sales Enablement

In the fast-paced and competitive world of business, empowering sales teams is a fundamental strategy for success. This is where Sales Enablement comes into play—a transformative process that optimizes sales efficiency and accelerates revenue growth. At Ascend, we excel in Sales Enablement, equipping your sales team with the necessary tools, resources, and training to foster business growth.

What is Sales Enablement?

Sales Enablement isn't just a strategy; it's a catalyst for sales success. It's a dynamic process that provides sales teams with the necessary tools, resources, and training to sell more efficiently and effectively. The core objective of Sales Enablement is to synchronize marketing and sales efforts, enhance sales productivity, and boost revenue generation (source).

The Role of Sales Enablement in RevOps

In the integrated framework of Revenue Operations (RevOps), Sales Enablement serves as a vital link. By bridging the gap between marketing and sales, it ensures sales teams are equipped with the right content, insights, and tools to effectively convert leads into customers. It aligns sales strategies with broader business objectives, driving consistent revenue growth.

Key Components of Effective Sales Enablement

A successful Sales Enablement strategy hinges on these crucial components:

1. Content Creation: The development of compelling sales-oriented content such as product sheets, case studies, and sales scripts, to facilitate more effective sales conversations.
2. Sales Training: Comprehensive and ongoing training for sales reps to enhance their selling skills, product knowledge, and understanding of customer needs.
3. Technology Implementation: The strategic use of sales technologies, like CRM and sales automation tools, to streamline sales processes and drive efficiency.

Ascend's Approach to Sales Enablement

Our approach to Sales Enablement at Ascend is comprehensive and client-centric:

1. Understanding Your Sales Process: We delve deep into your sales process, identifying challenges and setting clear objectives.
2. Creating Sales Content: Leveraging our understanding, we craft compelling sales content tailored to your products or services.
3. Sales Training: We provide extensive training to your sales reps, honing their skills and equipping them to utilize the sales content effectively.
4. Ongoing Support: We offer continuous support and guidance, ensuring your Sales Enablement strategy remains responsive to evolving business needs and market trends.

Leverage CRM Intelligence with Breeze

Modern sales enablement requires more than just content and CRM notes. It needs automation and data intelligence.

This is where Breeze Intelligence inside HubSpot can be a game-changer. Breeze enriches your CRM records with critical business demographics like industry, revenue, and job titles, ensuring your sales team always has complete and actionable data.

Even better, Breeze helps uncover hidden pipeline by identifying companies actively browsing your site, whether or not they’ve filled out a form. Sales reps can prioritize accounts already showing intent, improving engagement and conversion rates.

And for marketing teams? Breeze shortens forms by auto-filling missing fields behind the scenes, helping increase conversion rates while capturing everything sales needs to close.

Getting Started with Ascend for Your Sales Enablement Needs

Ready to turbocharge your sales performance with Sales Enablement? Ascend is here to guide you on this journey. Starting is as simple as scheduling a consultation with us. During this session, we'll explore your needs, goals, and strategize how our Sales Enablement services can help you achieve them.